Welcome to The Shout Lounge
In Stacey Soble's exclusive podcast interview with Linkup Marketing's Valorie Reavis, we learn about The Shout Lounge, a new social media management tool designed to save salon owners time and make...
View ArticleConverting Fans to Clients
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been...
View ArticleFacebook Finally "Likes" Hashtags
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis...
View ArticleInstant Branding With Instagram’s Bite-Size Videos
The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty...
View ArticleEditable Video App Makes Brand Films Easy for All Salons
The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.
View Article2014 Coaches and Consultants Guide: Linkup Marketing
Years of experience in the industry have taught Linkup Marketing how to give salons a digital voice through solid advice and guidance on our free salon and spa marketing website linkupmarketing.com
View ArticlePinterest is the New Way to Window Shop
Linkup Marketing's Valorie Reavis helps salons and spas get their Pinterest boards holiday-ready.
View ArticleMobile is Now the Choice for Email: What Does That Mean to Salons
With mobile devices overtaking PCs as the preferred platform for opening emails, Linkup Marketing's Valorie Reavis reminds salons to make their digital communications mobile friendly.
View ArticleThe Impact of Digital Coupons on Salons
The advent of digital couponing is changing the way advertisers and consumers engage with one another. Linkup Marketing's Valorie Reavis explores this trend's impact on today's salons.
View ArticleDay One ISBN 2015: Meeting the Needs of the Multi-Generational Workplace
THE EVENT: The International SalonSpa Business Network (ISBN) annual conference is currently underway at the Ritz-Carlton on Amelia Island, Florida, May 3-May 5, 2015. New president of ISBN, Rhoda...
View ArticleThe Big Switch Comes to Instagram
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of...
View ArticleThe Relentless Rise of Instagram: Predictions for 2016
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius....
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